Wachstum
Managing Design
How do creative heads master the balancing act between developing design ideas and tackling management tasks? Angela Riechers met Michael Bierut in Pentagram’s New York office to speak with him about old traditions and new projects. Anna Bejar traveled to Amsterdam for an interview with designer and entrepreneur Max Barenbrug. Gerrit Terstiege visited the Junghans factory halls in Schramberg, where he talked to Managing Director Matthias Stotz. Now at the helm of IDEO Germany, Leif Huff has been at the international agency for over 20 years. And Chief Designer Adrian van Hooydonk signs responsible for the look and feel of BMW, MINI and Rolls Royce. Oliver Herwig spoke with him about motivation and decision-making processes.
Pentagram’s Path
Michael Bierut is a partner in the New York studio of one the biggest design agencies in the world – Pentagram. Angela Riechers talked with him about three key aspects of design
management: the complexities of managing a design studio, the nuances of navigating the all-important client relationship, and the joys and frustrations of leading a creative team.
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Pushing Bugaboo
The success story of the Bugaboo brand took off in the late 1990s. Today, the strollers renowned for their sporty and elegant design define the urban image of major cities the world over. Anna Bejar met Barenbrug in Amsterdam and talked with him about mobility, marketing pitfalls and designers who don the role of entrepreneurs.
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Brotherhood of Can
Angular foxes, bears or tigers cavorting on walls or wooden boards – yes, these simply have to be the work of Low Bros. For Pictoplasma, the graphic artists have now breathed life into their
animal characters – in their first animated film. We went to visit the brothers, who hail from Hamburg, in Berlin, where they now live.
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Designing Strategies
Leif Huff, who studied in Schwäbisch-Gmünd and at the Cranbrook Academy of Art in Michigan, joined IDEO (Palo Alto) 21 years ago. Today he is partner and Managing Director at IDEO’s Munich office. Gerrit Terstiege spoke with Huff about fostering successful collaborations in a large creative network that spans 11 locations and three continents.
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